Square Ventures Beyond Payments With Debut Of Customer Loyalty Punchcard Program

Mobile payments startup Square is introducing a heavily requested feature today with the launch of a customer loyalty punchcard program. New digital loyalty cards will be included in the updates to both the Square Register iPad app and the Pay with Square mobile application. With the updates, Square customers will receive a digital version of the traditional paper-based punchcard for each Square merchant they frequent. Merchants, in return, will be able to better track their loyal customers and will be able to entice them to come in with special offers or discounts.

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