Banner Advertising : Home Business Blogs

Author:??Elaine Logan??view profile
Company:??Stiforp 4 profits
Website:??www.ibourl.com/dbe
Article Tag(s):??mlm,internet marketer,internet marketing,home based business,social networking,banner advertising,ba

If you?re an Internet marketer in the process of building your MLM home based business or small business, definitely read on. There?s many ways to market online, more than you know. And there are many sites where you can use one method, like social networking, to market online. I always usually recommend people to use social networking since it?s a free method of marketing that pays dividends if used right, but if you like to make your presence know even further, definitely check up on using banner advertising as well as a marketing method.

The first reason banner ads are very powerful are because they have 15% click through rates on average, which is more than text ads. They?re more effective than text ads since they have graphics, color, and limited text. People buy into the quality of the graphics and if the text is specifically giving them a benefit for clicking on your ad, then it?ll do well. Sites look at placements of the banner ads, and the quality of banner ads. Since some people don?t like to scroll down on websites unless they?re intriguing, it?s best to have ads on the top right hand corner of a site. That way your ads are more likely to get clicks.

Get this, and it?ll probably have you convinced to use banner ads after I tell you this. With banner ads, you can get 10 times the traffic for a fifth of the cost than pay-per-click advertising. Pay-per-click ads can be very expensive since you?re targeting several keywords that people search for offerings similar to yours, and you pay for every single click. However, you?re more likely to get tire kickers with pay-per-click ads, and if not used right, can lead to several hundred dollars for every single click!

To maximize results when doing banner advertising, make sure you split test your banner ads. Have at least two versions of your banner ads that display on the same websites. You?re still going to get tire kickers when using banner ads, but if you?ll know for sure which ad is getting people who aren?t serious and which ad is making you money. Be sure to have an opt in form on your website people can sign up for free information, especially if you have a information product.

My last tip for you is to make sure that you aren?t making flashy or bright ads that don?t go well with the websites you are putting them on. First off, you want your banner ads to not look like banner ads. If they do look like banner ads, then they?re most likely not going to be clicked on. Secondly, you want your banner ads to look like the website. If they look like they?re part of a website, they?ll do really well.

http://www.ibourl.com/dbe

Source: http://www.homebizblogs.com/2011/10/banner-advertising-2/

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