4 Ways For Gold Coast SEO To Go Social Successfully

Social SEO combines social media & search engine optimisation

Has your Gold Coast business SEO gone social yet? Or are you still being anti-social?

You?re a small business with a web site that attracts some visitors via the search engines but you really would like to boost that traffic. What changes do you need to make to your SEO?

Well traditional SEO methods do largely still apply ? you should be optimising pages for your keyword phrases and using the correct tags, as well as getting back-links through article marketing and other avenues; but you will, increasingly see social results being used in SEO ? especially as Google Plus lifts off ? and you will need to pay attention to some social SEO for your Gold Coast business.

Here are four suggestions to help you along the way:

Get Blogging

Blogs have been around since the late 1990s but over the past few years they have really kicked in as a valuable SEO tool that practically any small business can utilise.

What started out as a way for people to publish their opinions or to get something off their chest developed with the advent of easy-to-use programs like WordPress into an effective, search-engine friendly way to get information out there.

Blogs can raise your profile, position you as an expert, add to your credibility, create depth of content to your site, highlight keywords you are using and generally improve the SEO of any Gold Coast business out there looking for an online ?edge? in their market.

What has made blogs even more social is the ability to comment and start a conversation about the topic being covered. It?s two-way communication through the web browser!

Facebook/Google Plus/ Twitter

Facebook actually started in 2004 and it took them 2 years to hit 10 million users. That seemed like pretty quick growth at the time; Google Plus hit 10 million members after 2 weeks earlier this year!

If your business is not on this train with at least a Facebook fan page then you are going to miss a big journey, because this is the way the web is going.

No-one knows for sure how this will pan out in SEO terms, but most people in-the-know are under no illusion that it is important to start getting your business out there in social circles now.

SEO and social media have been kept separate until recently; with the rise of Google Plus this will change everything and every day the two fields are coming closer together. Social signals are already starting to appear in search engine results and they are going to become more prominent.

Publish Social-Media Friendly Content

Starting to publish all content in a social media friendly format can only help your Gold Coast SEO right away. That means that your content should be easy to share and should allow readers or viewers to share it across multiple social media networks.

Social shares provide instant credibility and indicate to the search engines that your content is useful and valuable to the Internet community.

Watch What They?re Saying

As more conversations are started about you and your business in online social circles it becomes increasingly important for you to monitor and manage that.

Make sure you and your business start getting yourself acquainted with some of the monitoring tools like Google Alerts, Social Mention, Viral Heat and so on.

Looking at how past Internet changes have panned out for small business teaches us that social media needs to be taken seriously.

15 years ago businesses were advised to get a website, then 10 years ago they were advised to use SEO and 5 years ago they were advised to blog; each of these things has eventuated and become commonplace.

With social SEO for your Gold Coast business you can choose to get on board now and be a leader or you can wait and be a follower.

Source: http://goldcoastmarketinglabs.com/4-ways-for-gold-coast-seo-to-go-social-successfully

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